On Caramello Koala's official history page, Mondelēz International is mentioned 0 times. The brand tells a story of Australian origin while the corporate reality is carefully omitted.
Ultra-processed confectionery containing refined sugars, milk solids, emulsifiers, and flavourings.
A koala on the wrapper. Mondelēz in Delaware. Maximum camouflage through national symbol appropriation.
Caramello Koala uses one of Australia's most beloved native animals as its primary brand identity. It's a Mondelēz product — the American confectionery giant spun out of Kraft in 2012. The koala signals Australian-ness; the product has no special Australian ownership or benefit.
Mondelēz International is headquartered in Chicago, Illinois. Profits flow to the United States.
Originally a Cadbury product. Cadbury was acquired by Kraft Foods in 2010 for £11.9 billion. Kraft split in 2012, with confectionery becoming Mondelēz.
The koala image actively convinces consumers the product is authentically Australian. It's the most literal form of camouflage on this list.
Haigh's Chocolates (South Australian, genuinely independent since 1915)