On Cheeky Monkey Brewery's official history page, Cheeky Monkey Brewery is mentioned 0 times. The brand tells a story of Australian origin while the corporate reality is carefully omitted.
Cheeky Monkey Brewery was established in 2012 in Wilyabrup, in the heart of Western Australia's Margaret River region. Founded as a family-owned craft brewery, it grew from the region's reputation for premium food and wine tourism. The brewery operates a brewpub model with on-site production, restaurant, and function facilities. Unlike many craft breweries that have been snapped up by multinationals, Cheeky Monkey has remained independently owned and operated. The brewery has won multiple awards at Australian craft beer competitions while maintaining its local, hands-on approach.
No deception tactics detected. Cheeky Monkey is transparently marketed as a Margaret River craft brewery, which it genuinely is. Ownership remains with the founding family operation, with no hidden corporate structures or misleading 'craft' claims.
Profits from Cheeky Monkey stay in Western Australia with the independent owners. Revenue supports local employment in the Margaret River region and circulates within the Australian economy rather than being repatriated to offshore parent companies.
Purchasing Cheeky Monkey products directly supports independent Australian brewing and regional tourism employment. Your money stays in WA, supporting local suppliers, staff, and the Margaret River community economy.
If you enjoy supporting independent Australian craft brewers like Cheeky Monkey, also consider Colonial Brewing Co (also Margaret River, though now owned by Gage Roads), Eagle Bay Brewing Co (Margaret River, independent), or Rocky Ridge Brewing Co (Busselton, fiercely independent).