Ultra-processed confectionery containing multiple refined ingredients, additives, colours and industrial formulations.
M&M's were created in 1941 by Forrest Mars Sr. and Bruce Murrie (the M&M), inspired by soldiers eating Smarties-style pellets during the Spanish Civil War. The hard candy shell prevented chocolate melting — hence the eternal slogan 'melts in your mouth, not in your hand.' Originally supplied to U.S. military rations in WWII, which built massive brand recognition. Mars bought out Murrie's 20% stake in 1949, making it wholly Mars-owned ever since. The brand has never been independent or acquired — it was born corporate.
No geographic deception — M&M's is openly American. However, Mars Inc. is one of the world's most secretive major corporations, a privately-held family empire that discloses minimal financial information. Good luck finding 'Mars, Incorporated' prominently displayed anywhere on M&M's marketing.
Every bag purchased sends profits to Mars, Incorporated in McLean, Virginia, controlled by the Mars family (estimated worth $160+ billion collectively). Mars is the world's largest candy company. No Australian ownership stake exists.
Purchasing M&M's supports a U.S. multinational's global supply chain and shareholders. While Mars Australia employs local staff, strategic decisions and profits flow to American family owners who've maintained iron-fisted control since 1911.
For Australian-made chocolate treats, consider Haigh's Chocolates (SA family-owned since 1915), Koko Black (Melbourne-founded premium chocolatier), or Robern Menz (SA-based, makes FruChocs and other local favourites).