Coles Group — Corporate Camouflage | Corporate Camouflage
Coles Group Limited
Domestic Dominant
AustraliaASX: COLEst. 1914
⚠️Domestic dominant — uses market power to crowd out independents and create fake-indie brands.
22
Brands
1914
Founded
120K
People
ASX-listed Australian supermarket and liquor retailer. Operates Coles, Liquorland, First Choice and Vintage Cellars. Creates 70+ phantom wine brands sold exclusively through its stores to appear independent. Revenue ~A$40bn (2023).